Some of you spend hundreds of dollars, sending out emails, as well as newsletters, to your patients, but these never get read. So in this episode, I’m gonna go over, scientifically proven methods, which get your patients to read your emails. So the number 1 way is, to use what your best TV series, use as well. Think about your favorite TV show. For me, it’s Suits, Game of Thrones, Vikings, and Prison Break. At the end of every episode, the plot just get more even more exciting, and super tantalizing. Then they just leave you on a cliff hanger, wanting more. Then you’re just hooked, and you have to watch the next episode as well. You can’t just leave it, cause you have to see how the story ends. So the human brain, has a tendency to know how things end. You can definitely incorporate this, into your subject headings, as well as emails, and newsletters. So have a very tantalizing headline, but leave them wanting more. So the second thing you can do is, list things.
This has been proven by a Stanford School Business Professor. When you list things, such as 5 ways you can keep your teeth clean. Your readers can easily organize information. So incorporate that into your messaging as well. Third thing you can do is, don’t announce the changes in your organization, in your clinic. Instead of that, tell a story. So let’s say if you hired Dr. Rob. Don’t send out an email, announcing, hey guys we have a new addition to our team. Dr. Rob, he has this type of experience. All your reader reads is, blah, blah. So instead of just announcing things, tell a story. So talk about a very cool story about, this guy and what he did. Just make up a story about his background. Of course, a story which is true. Then towards the end, say something like. This dentist was so cool, we decided to hire him, on our team. Human brains, just love hearing stories, and you can definitely incorporate that, into your messaging as well. Fourth tip is, to use words and phrases that your audience uses as well. Don’t use big jargon words, and just over complicate things for them. People don’t like it when things are complicated. They want to see things, which are familiar to them. So by using complicated jargon, you’re just going to lose yourself, in translation. The last thing you can do is, create an element of surprise